Visa Improv-athlon
The Challenge:
After 30 years as an Olympic sponsor, Visa needed to stay relevant with younger audiences. Millennials who loved the spirit of the Games but not necessarily the sport. The added twist? Four culturally different markets and no dialogue. Tricky.
The Solution:
The Visa Improv-athlon, a daily Facebook Live show that turned each day’s Olympic sport into a spontaneous comedy showdown. No script. No safety net. Just pure improv energy.
The Results:
12.7% spike in sponsorship association among millennials
92% positive sentiment
12.2% boost in intent to use Visa
Finalist for ‘Best Real-Time Marketing’ at the Media & Entertainment Awards and World Media Awards
With Julie Seal and James Miller