I'm a creative force with over 20 years in art direction, creative leadership, and tech innovation. Starting as a left-handed rebel who shunned conventional paths for Art School, I've disrupted industries with a blend of strategy, creativity, and tech savvy. From pioneering the world's first live interactive TV ad for Walkers to steering global initiatives for Meta, I thrive on making content that resonates on every platform.

My career has spanned leading roles at top agencies such as M&C Saatchi Group and collaborations with powerhouses like Weiden & Kennedy or A&E DDB. I also founded my own agency, where a trend of crafting simple, bold, and unforgettable brand engagements spanned them all.

I’m passionate about nurturing young talent and advising C-suite executives, always leaving a positive impact.

I've redefined eBay's branding with the 'Better Than New' Creator series, brought laughs to SXSW leveraging my stand-up experience with trailblazing comedic campaigns, and sparked change with the cause-driven content such as #TrollingIsUgly. From shaping MINI’s standout CRM strategies to launching Renault’s pioneering Facebook-only car launch, my work consistently delivers impactful ideas that resonate and convert.

If you're ready to craft unforgettable, market-leading ideas, as a creative leader, I'm here to guide our collaboration towards remarkable success.

What others say:

FREELANCE Creative Director
11/12 - Present
I have enjoyed working with Chris Anderson and TED team for his book launch ‘Infectious Generosity’ – helping leverage a philanthropic AI element to help every reader bring their own brand of generosity to the world, drive Creator partnerships to help spread authentic generosity into the world
Scoping a new Ad-Tech Agency
META/FACEBOOK New York
06/2018 – 10/2023
North America Creative Director, Creative Shop
Led creative across Meta’s Platforms through forged C-Level partnerships with NA Clients and agencies (FB, IG, WhatsApp, AR/VR) leading a NA team of Creatives, Producers, Tech specialists, content managers and channel managers.
Drove product adoption across Meta priorities: Brand, Creators, Video, DR, Metaverse and beyond
Pioneered product development to bring Instagram and Peloton together to share workouts
Created Meta’s first award-winning Evergreen Creator led series – eBay’s ‘Better Than New’
Rewrote the Meta Creator ‘Playbook’, unlocking creator economy with100s of priority clients.
Channelled my stand-up experience landing a spot at SXSW for ‘Big Laughs, Small Screens’ initiative to help global brands unlock the power of comedy on mobile
META/Facebook - London
Global Agencies Team, 2015–2018
EMEA Global Creative Shop Lead, Creative Director
Led the Global Agencies Team of 15+ across EMEA – partnering through C-level collaborations with agencies and clients across the Globe, seamlessly dove-tailing ideas with tech to deliver innovative work at scale across Meta’s eco-system.
Created the world’s first interactive LIVE TV ad break (leveraging FB messenger) for Pepsi / BBDO
Pioneered personalised brand work for ‘Cadbury tastes like this feels’
Landed Renault’s first FB-only multi-market car launch with ‘Everyday Races’
Launched Messenger Bots with W+K for the hilarious Baby Bot for TK Max
Highlighted cyber-bullying on IG Stories with multi-award winning #TrollingIsUgly
AGENCY 222 (2011–2014)
Co-founder+ECD
Founded an award winning indy Creative start-up agency in Doha – scalp world group agencies; win big clients, win awards – clients include Supreme Council of Health with ‘Give Diabetes the Finger’ , Vodafone entire (beating JWT), Qatar Airways, FC Barcelona, Nissan and Porsche – sold to WPP.
M&C SAATCHI/LIDA – 2004–2011
Creative Director
My innovative style had Maurice Saatchi (founding partner of Saatchi & Saatchi / M&C Saatchi)) invite me to work on the Conservative Party campaign which won David Cameron his UK premiership, also built and led a team of over 20 creatives and production crews to deliver award winning work across multiple verticals for brands including MINI, Porsche, IKEA, Boots, Vodafone, NatWest, Transport for London - winning awards from DMAs to D&ADs
McCann WorldGroup – 2000 - 2004
Head of Art
EDUCATION
Harrow School of Art
Majored in Graphic Design and Advertising
Professional Development:
Meta Leadership Training
City Lit – Stand Up Performance Art +Writing for Laughs
AWARDS
2023: SHORTY AWARDS – JCP Live Holiday Spectacular – Bronze Honour
2023: SHORTY AWARDS – JCP Live Holiday Spectacular – Audience Honour Facebook Partnership
2022: WEBBY AWARD – eBay ‘Better Than New’ – Honoree award.
2022: CAMPAIGN AD NET ZERO AWARDS (Finalist) – eBay ‘Better Than New’ Earth Day LIVE
2014: LYNX AWARDS –Silver-Independent Creative Agency of the year
2014: LYNX AWARDS–Silver x 2-Diabetes: Supreme Council of Health.
2014: GOLDEN AWARDS OF MONTREUX ADVERTISING FESTIVAL (Gold) Diabetes: Supreme Council of Health.
2012: D&AD (wooden) TFL London Bees – Press & Poster
2012: D&AD (wooden) TFL London Bees – Art Direction
2012: D&AD (wooden) TFL London Bees – Integrated
2012: LONDON INTERNATIONAL ADVERTISING AWARDS (Gold) – Silver-London Bees & TFL-Art Direction.
2012: LONDON INTERNATIONAL ADVERTISING AWARDS -(Silver) – London Bees & TFL-Integrated.
2012: DMA AWARDS London Bees & Transport for London.
2012: DMA AWARDS London Bees & Transport for London.
2010: DMA AWARDS Winner-Automotive/Digital-MINI
2010: DMA AWARDS Second-Automotive-MINI.
2010: BIMA AWARDS – Silver for MINI ‘Roulette’ interactive.
2008: DMA AWARDS Second-Automotive-MINI ping-pong.
2008: DMA AWARDS Third-Automotive MINI BUGS.
2004 CANNES LIONS (Silver) – Microsoft/MSN 'Let’s get it on.'
1999: LONDON INTERNATIONAL ADVERTISING AWARDS – Finalist-Volkswagen Golf launch.
1999 DIRECT CREATIVE AND INNOVATION AWARDS (Silver)-Volkswagen Golf launch.
1998 DIRECT CREATIVE AND INNOVATION AWARDS (Bronze)-Volkswagen Golf launch.
ADDITIONAL INFORMATION
Furniture Designer – created the pop-arty ‘Chipfork’ chair, a contemporary take on a great British utilitarian utensil
An Artist – has shown in the heart of London’s commercial art scene  on Cork Street
Qualified Diver – last seen in the pacific off the coast of Costa Rica  Stand Up Finalist – London’s Evening Standard Stand-up Comedy Festival
Ending on a high – Looking to finish a Private Pilot’s license
Recognition:
2023: SHORTY AWARDS – JCP Live Holiday Spectacular – Bronze Honour
2023: SHORTY AWARDS – JCP Live Holiday Spectacular – Audience Honour Facebook Partnership
2022: WEBBY AWARD – eBay ‘Better Than New’ – Honoree award.
2022: CAMPAIGN AD NET ZERO AWARDS (Finalist) – eBay ‘Better Than New’ Earth Day LIVE
2014: LYNX AWARDS –Silver-Independent Creative Agency of the year
2014: LYNX AWARDS–Silver x 2-Diabetes: Supreme Council of Health.
2014: GOLDEN AWARDS OF MONTREUX ADVERTISING FESTIVAL (Gold) Diabetes: Supreme Council of Health.
2012: LONDON INTERNATIONAL ADVERTISING AWARDS (Gold) – Silver-London Bees & TFL-Art Direction.
2012: LONDON INTERNATIONAL ADVERTISING AWARDS -(Silver) – London Bees & TFL-Integrated.
2012: D&AD (wooden) TFL London Bees
2012: DMA AWARDS London Bees & Transport for London.
2012: DMA AWARDS London Bees & Transport for London.
2010: DMA AWARDS Winner-Automotive/Digital-MINI
2010: DMA AWARDS Second-Automotive-MINI.
2010: BIMA AWARDS – Silver for MINI ‘Roulette’ interactive.
2008: DMA AWARDS Second-Automotive-MINI ping-pong.
2008: DMA AWARDS Third-Automotive MINI BUGS.
2004 CANNES LIONS (xx) – Microsoft/MSN 'Let’s get it on.'
1999: LONDON INTERNATIONAL ADVERTISING AWARDS – Finalist-Volkswagen Golf launch.
1998: LONDON INTERNATIONAL ADVERTISING AWARDS – Finalist-Radio Entertainment: Odeon.
1999 DIRECT CREATIVE AND INNOVATION AWARDS (Silver)-Volkswagen Golf launch.
1998 DIRECT CREATIVE AND INNOVATION AWARDS (Bronze)-Volkswagen Golf launch.

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