SXSW

‘Big Laughs, Small Screens’ made its mark at SXSW, showing how mobile-first thinking and a well-timed gag can transform brand engagement. With voices like @AdamW and @loulou, we explored the knack humour has for holding attention.

Working with The Martin Agency and Crispin Porter + Bogusky on brands such as Geico and Hotels.com, we gave fresh legs to icons like Hotels.com’s perennial wit, Captain Obvious – proving comedy’s clout on social platforms, sparking a $22M uplift in North American spend, and reminding brands that humour can shift perception with content that cracks a smile.