eBay - Better Than New

A first for eBay and Meta’s Creative Shop, we launched Better Than New! — an evergreen branded content series with creators Cody & Noel (@tmgforreal). We gave the classic infomercial an SNL-style twist, creating a mobile-first, full-funnel comedy challenge show where refurbished products proved their worth. Four seasons, four creator teams (including the brilliant Natasha & Moshe), live broadcasts, and an Earth Day Special later — it smashed every performance metric. Instagram’s first evergreen creator series, and the blueprint for a new wave of creator-led storytelling. You’re welcome.